{"id":71559,"date":"2025-10-31T14:30:58","date_gmt":"2025-10-31T14:30:58","guid":{"rendered":"https:\/\/gameblog.fr\/en\/?p=71559"},"modified":"2025-10-31T14:10:41","modified_gmt":"2025-10-31T14:10:41","slug":"gta-7-ai-rockstar","status":"publish","type":"post","link":"https:\/\/gameblog.fr\/en\/news\/71559-gta-7-ai-rockstar\/","title":{"rendered":"GTA 7 Won\u2019t Use AI ! Rockstar\u2019s Boss Takes a Subtle Jab at the Industry"},"content":{"rendered":"\n

As AI continues to emerge, debates inevitably arise regarding its role in gaming. While some publishers, such as Electronic Arts and Krafton, are quick to praise its potential, others remain skeptical of its capabilities. Strauss Zelnick, CEO of Take-Two Interactive, is particularly outspoken in his opposition to the use of AI in game development. According to him, it will never be able to produce a game like GTA 6 or GTA 7.<\/p>\n\n\n\n

No generative AI for GTA 7 or any other Rockstar games<\/h2>\n\n\n\n

When asked by CNBC about this subject, he said that the impact of AI on video game development is still limited, mainly due to intellectual property issues. \u00ab We have to protect our intellectual property, but more than that, we have to be mindful of others. If you create intellectual property with AI, it\u2019s not protectable<\/em><\/strong>. \u00bb With a franchise like GTA in its hands, it\u2019s safe to assume that Take-Two is eager to assert its rights.<\/p>\n\n\n\n

However, for Zelnick, it is equally important to respect the rights of others. The risk with AI is that it could infringe someone\u2019s copyright, which is obviously not an option for the publisher of GTA 6. \u00ab There are constraints \u00bb and he believes these are not only moral but practical too. \u00ab What if the technology had all constraints removed on its usage? Could we push a button tomorrow and create an equivalent to the GTA marketing plan? The answer is no. A, you can\u2019t do that yet, and B, I am of the view that you wouldn\u2019t end up with anything very good. You end up with something pretty derivative<\/em><\/strong>. \u00bb<\/p>\n\n\n\n

This limitation comes down to one thing: AI is a technology based on the analysis of historical data, so its output can be easily predicted. This is not what a publisher like Take-Two is looking for, particularly when it comes to pioneering works such as GTA. \u00ab What we do at Take-Two, anything that isn\u2019t attached to that, it\u2019s going to be really, really bad at. <\/em><\/strong>\u00bbRest assured, GTA 7 should be free from any generative AI. \u00ab We aim to create franchises that are permanent<\/em><\/strong> \u00bb, Strauss said. A position far different from other major companies like EA or Krafton, which are expected to focus more on AI in the very near future.<\/p>\n\n\n\n

\"gta<\/figure>\n\n\n\n

Source : CNBC<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":71561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[45,46,47,48],"class_list":["post-71559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-gta","tag-gta-6","tag-gta-7","tag-rockstar","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/gameblog.fr\/en\/wp-json\/wp\/v2\/posts\/71559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gameblog.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gameblog.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gameblog.fr\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/gameblog.fr\/en\/wp-json\/wp\/v2\/comments?post=71559"}],"version-history":[{"count":1,"href":"https:\/\/gameblog.fr\/en\/wp-json\/wp\/v2\/posts\/71559\/revisions"}],"predecessor-version":[{"id":71562,"href":"https:\/\/gameblog.fr\/en\/wp-json\/wp\/v2\/posts\/71559\/revisions\/71562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gameblog.fr\/en\/wp-json\/wp\/v2\/media\/71561"}],"wp:attachment":[{"href":"https:\/\/gameblog.fr\/en\/wp-json\/wp\/v2\/media?parent=71559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gameblog.fr\/en\/wp-json\/wp\/v2\/categories?post=71559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gameblog.fr\/en\/wp-json\/wp\/v2\/tags?post=71559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}